Our team at Disney Digital Network relaunched the timeless classic with a new twist in both content and format. The new Club Mickey Mouse was rebooted in partnership with Facebook and HP as an Always-On, Feed First, series. Hero assets appears in the shows fans streams where sponsored flagship pieces appear alongside BTS and talent created footage.
For the launch of the series we build an extensive out of home campaign that reminded our viewers that IT’S ON, while key art we shot pictured talent breaking out of the advertisings “frame” eluding to a new type of feed-based series.
Additionally we created a motion controlled single-take video sponsored by HP for the launch which featured a mural created by tiling prints from HP’s portable sprocket printer.
- art direction