“REP CO (Represent Collaborative) is a storytelling collaborative that covers issues of racial and social justice. The underlying theme behind all of our stories is activism, and how it manifests in ways other than simply protest and direct action.”
Built from Vocal Type Co’s Bayard typeface which was inspired by signs from the 1963 March On Washington For Jobs and Freedom, Represent Collaborative was shortened to feel more immediate as REP CO with an attached exclamation mark disguised as a period and underline, and then again highlighted as a ! (human) ! logomark. Combined with color palettes inspired by the legendary work of Emory Douglas, the Rep Co identity is built, literally, entirely from the output of previous protest movements.
Shortly after launch, Rep Co posted a conversation Tré from Vocal Type and I had about the incredible work he’s doing and what design can do better.