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the beast

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the beast
meat + fire + time
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The Beast is Paris’ first Texas-style smokehouse. Chef/Owner Thomas Abramowicz left his job in the coorporate world to live and study with the BBQ masters in Texas and bring the tradition back to his hometown.  We were asked to build a brand to help tell his story and worked with Thomas to come up with MEAT + FIRE + TIME to support our utilitarian stenciled logo.

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